Bamford Watch Department's London GMT has a proven to be a perfect platform for fun and whimsical character watches. 

With iterations including a pair of Snoopy-themed GMTs and a recent collaboration with artist/designer Jeremyville, these timepieces make for light-hearted takes on an impressively robust platform. In a world where the smallest details of a watch are examined and scrutinized, it’s refreshing to experience a release that's purpose is to not take itself too seriously. 

Enter the BWD x seconde/seconde/ 'Bad Form' GMT collab.

This piece features a 40mm stainless steel ‘sqound’ case with a brushed finish, sapphire crystal, 10 o’clock crown that operates its internal 24-hour bezel and a signed crown. Adorned in British Racing Green, its luminous dial features baton hour indices, a date indicator at 3 o’clock, stick handset, a red-arrow GMT hand and a center seconds hand adorned with a stylized cartoon-style hand.

Whether you interpret the hand's two-fingered salute as a ‘V’ for ‘Victory' or a more... pejorative expression made famous by Winston Churchill, you're sure to get a kick out of the conversations that will inevitably stem from wearing it.

Considering that the normal ‘Bamford’ text on the dial has been rearranged to read ‘Bad Form’ and its outer box is signed ‘Up Yours’, we'd venture that the intended message leans towards the four-letter variety and perfectly embodies a ‘punk’ approach for design in a highly traditional (read: dusty and often boring) industry.

Limited to just fifty pieces and accompanied by its full set of collateral, this piece is powered by the Sellita SW330-2 self-winding movement equipped with a ‘caller’ GMT function and comes fitted to its factory green Cordura strap with a signed pin buckle. 

Playful yet practical, this Bamford x seconde/seconde/ Limited Edition is sure to put a smile on your face whenever you check the time - home or local!